2014-12-12 How Blue Apron Packages their Box

date: 2014-12-12 14:37:00+00:00

We're always interested in how other companies ship and package their product, and we're always trying to share what we learn with our customers. Our customers are home delivery companies all over the world who mostly work with fresh produce and groceries. In this post, we'll take a look at how Blue Apron packages their product.

Blue Apron is an online service that provides easy to cook meals with simple recipe instruction cards. Apologies for the blurry pictures here and there, we've learned that we should probably have a tripod.

A couple things to set straight before we get going:

• any links in this blog post are straight links, no referral links.

• Kiva Logic is not affiliated or associated with Blue Apron in any way, but we do enjoy their service and product as customers.

• We are not professional photographers (obviously) so hopefully even the low-quality pictures will help give you an overview of how the box is packaged.

Without further ado here's what the Blue Apron packaging looks like:

It's here! Well branded box with labels that it contains perishables.

Opening the box, messages about storage and recycling on the inside flaps.

Opening the flaps, there is a welcome letter and 3 recipe cards underneath, all sitting on top of the cooler bag.

The welcome letter and recipe cards displayed. The recipe cards each had a description of the meal on the front, and six easy to follow steps on the back with pictures of each step.

Opening the cooler bag, you can see the ingredients peek out. The flap of the cooler bag was sticky to help create a seal.

Bag fully open, the first layer of ingredients. Wow, this one is really blurry.

More ingredients underneath the first layer. Everything looks well laid out and fresh. Quality appears excellent so far.

The whole first layer of ingredients removed, there was a cardboard separator underneath.

A plastic sheet underneath the cardboard, separating it from the ice pack below.

A "Nordic Ice" icepack under the plastic sheet. Underneath we get to the meat of the matter.

Warning! Extreme blurriness. The meat layer had a layer of ice packs above it and below it. The ice packs were still rock solid frozen when we opened the box and the meat was cold.

Let's take a closer look at the cooler bag and see what we can find out.

Ripping the freezer bag open to inspect the insulating material. We looked over every square inch of the bag but did not find any printing or branding on it.

Back to the food. All of the ingredients together. Each item had a Blue Apron sticker on it with a label. The bags you see at the top contain the "Knick knacks" for each recipe.

A shot of the chicken- Tradesman Premium Cuts it says on the label, at the bottom it says "Packed for Blue Apron, Jersey City, NJ".

A closer look at the knick knack bags and a few other ingredients.

And that's it! Overall we were impressed with the presentation and the neatness of the pack. Nothing was squished or bruised and the experience of opening up the box was somewhat like opening a present.